We also collect information during your use and navigation of the Sites, such as the URL of the site you came from, the browser software you use, your Internet Protocol (IP) address, IP ports, date/time of access, data transferred, pages visited, amount of time you spend on the Sites, information about transactions conducted on the Sites, and other “clickstream” data. If you use our mobile app or access the Sites from a mobile device, then we also collect your device information (such as device OS version and device hardware), unique device identifiers (including device IP address), and geolocation data. This data is generated and collected automatically, as part of the standard operation of the Sites.
Use of Information
NEB UK uses your information for legitimate business interests, including to better understand your needs, fulfill orders, complete transactions, fulfill statutory or contractual requirements, provide requested services and information, and update you on products, services and benefits, which may include marketing materials. If you order products or product samples through our Sites or by contacting NEB UK via other means, we may contact you by email to provide information about your order (e.g., order confirmations, shipment notifications, guidelines for how best to use the product, etc.). If you have an account with the Sites, we may also send you email regarding your account status or changes to relevant agreements or policies.
We use information passively submitted by you to personalize features and your experience of the Sites, and otherwise to generally improve the content, design, and navigation of the Sites. To the extent permitted by applicable law, we may combine the various types of data we collect. We may conduct marketing analysis and similar research to assist us in making business decisions. Such analysis and research activities may be conducted through third party services, using anonymous data and aggregate statistics generated by our information collection.
In compliance with applicable law, we may use contact information that you have provided to send you information regarding products and services, as well as other information that we think may be useful to you. We give you mailing preference options on our web forms at www.neb.uk.com to allow you to opt in or opt out of specific activities. If you do not wish to receive marketing information from us, you may opt out (see “Opting Out” below).
Sharing/Transferring Personal Information
In general, we share and/or transfer your personal information to affiliates, agents, vendors or service providers who assist us in the process of providing products or services to you, or otherwise perform functions on our behalf. In particular, we may share your information with Cell Signaling Technology and with Brennan and Company (our distributor in Ireland) for the purposes of sales management and analysis, customer assistance and marketing. We will not rent, sell or otherwise transfer your data to a third party for monetary consideration. We reserve the right to disclose personal information to third parties where we believe in good faith that disclosure is required by law, to cooperate with regulators or law enforcement authorities, to comply with a judicial proceeding or legal process, or to protect the safety, rights, or property of our customers, the public, or NEB UK. If we sell or transfer a business unit or asset to another company, we may share or transfer your personal information pursuant to the terms of the transaction and in accordance with applicable law. In addition, we may disclose information about you to a third party at your request, or if you consent to the disclosure.
International Data Transfer
Other Web Sites
We use commercially reasonable administrative, physical and technical measures intended to safeguard your personal information and help protect it from unauthorized access or loss. Users are responsible for maintaining the confidentiality of their own passwords to access the Sites. However, no security can be 100% effective, and you should not expect that your information will remain private under all circumstances. If you have reason to believe that the security of your personal information has been compromised, please immediately notify us by contacting us at email@example.com.
We do not knowingly collect personal information from children under the age of 18.
Data Retention and Access
We retain data for at least as long as required by applicable law, and for periods of time needed for NEB UK to pursue our legitimate business interests, conduct audits, comply with our legal obligations, resolve disputes, and enforce our agreements. You may access, correct, and/or update your information by accessing your accounts or profiles, where relevant, on the Sites. You may request a summary of information we hold about you, as well as corrections, updates or deletion of your information, by contacting us at firstname.lastname@example.org. Our response to such requests will be limited to information under our direct control. We will respond promptly to such requests in accordance with applicable laws.
If you are located in the European Union or Switzerland and you have a data privacy or data use concern that you feel has not been fully addressed, you have the right to contact the relevant EU data protection authority or the Swiss Federal Data Protection and Information Commissioner, as applicable.